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Evaluation Channel 27 Identity

For my first 3D Animation project we need to produce an identity for channel 27 that will last for 30 seconds and it should combine both images and sounds. The identity will be created on 3D MAX 8.0.

Before I started to create my character, I first did a few research works on internet in order to find some examples of TV identity. The idea is slight on the Bubles on BBC 3 at the start of the programme.

Most of students have chosen robots as their characters but for me I want to do one that will let people easily remember. After deep consideration, I went for an animal character and finally I decided to produce a rabbit as my TV identity.
I know it will be a tough target, but I think “the high element of risk makes you feel alive, tests what you are made of and how far you can take yourself."

I spent more than one week on creating my models. There are two parts of my models, furniture (TV, TV standard, sofa, floor lamp) and rabbit. It was not too hard for me to create furniture. All the furniture was started as a box, and then modified by editable poly, extrude and applied smooth mesh to flat the appearance. The most difficult part was to create a rabbit. I am not good at drawing pictures so if there is sample, it will be easy for me to create the character. Therefore I researched some rabbit pictures on internet before I started to model my character. The character’s animation includes a walk cycle, different expressions which involve the use of morphing for facial expressions, and movement of the body for body languages. I also use some texts to create the slogans in the movie. I use text program and bevel to create the 3D texts in my movie.

For the lights, I followed the knowledge, which we learned in lighting seminar last year. I use 3 lights in my movie scene, one is omi light that is set as my main light and the other two are target spots, which set as my sub lights. When the movie has lights, the other important thing is to find some music for it. Unfortunately, I am not good at editing sound in 3D max so I exported the whole movie and recorded sound in Adobe Premiere.
The initial idea of my animation is to set Channel 27 as an extremely new Channel. The aim of my identity is to advertise channel 27 to the audiences in order to let them feel having more choice of the TV programmes.

The storyboard of my project consisted of 4 camera cuts. The first cut is a opening part, which shows the rabbit set in the sofa and watch TV .Through first cut I want to audiences concentrate on the rabbit. The second cut is that the rabbit is asleep. This cut is to lay a clue for next part. It has a potential meaning, which is tell audience you will get boring of a programme when you have watched it for long time. The third cut transfers the camera view from interior room to TV channel. The final cut I created is to use the movement of rabbit to introduce the TV programmes. For examples, if there is a Sports Channel, then I will modify a running action for the rabbit.

Labels: Animation

posted by michelle @ 00:41