Mini Cooper Advert
Animation Advertisement Evaluation
The task we were given was to create 30 seconds advertisement in this term. I decided to use my favorite car- Mini Cooper to complete this animation advertisement project.
It’s not too difficult for me to think about the storyboard. The basis idea of my advertisement is to present there are many color choices of Mini Cooper. I planed to set 4 different situations to match 4 different colors of Mini Cooper. But when I got this idea into the 3D work, I found a lot of problems. Therefore, I decide to reconsider my idea. The final piece of work still relies on the original idea which is present many color choices of Mini Cooper, but I have make it less complex.
The tough works in this project was to make a high polygon model of Mini Cooper and put texture on it. I haven’t created any high polygon model of car before. To be a beginner, I think the most important thing need to do before I started was to collect as much blueprints and references information as possible. The modeling consulted with 4 views of blueprints (top, side, front and back).
For the materials, I used shellac for car painting. The shellac always used in industry product. It consists with two parts, base material and shellac material. I chose falloff in the diffuse channel of base material. The reason for using shellac is that it can easily present the feeling of the metal painting of the car.
About lights, I still used the same method as my first identity work. There are three lights were created in the advertisement. The spotlight provided main illumination of scene. I chose a little bit blue Omi light and one target light as sub lights which was to divided car and background.
I kept the scene fairly simple so that the focus was on the Mini Cooper, I am pleased with the modeling and lighting of the scene. I am also happy with use shellac in my materials.
The things I would like to improve in the next time are:
1. Allocate more time on environment design
2. Use a particle system to generate smoke, or bubbles, or wind etc
3. Spend more time on sound design
Although this advertisement work looks like tedious, I think the audiences will receive my
conception. The only thing I have regretted is that I didn’t used rigging characters and particle system. I think I should use this knowledge in my final piece of work this year. Anyway, I quite like this module and the course work give us a lot of space to practice animation skills. Overall I quite pleased with my final work.
Labels: Animation
posted by michelle @ 01:49
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